A hand holding a paper cup of frozen yogurt topped with sliced almonds and shredded coconut, in front of the YoYums storefront on East High Street.

Downtown Jefferson City · Missouri

Seriously Yummy!

Eight flavors on rotation, more than forty toppings, and a room built for taking your time. Build your own frozen yogurt masterpiece at 122 East High Street.

Today
12 PM – 9 PM
Find us
122 E High St, Jefferson City, MO 65101

Behind the Swirl

A small shop on High Street with an outsized devotion to frozen yogurt.

YoYums is independently owned and operated in downtown Jefferson City. We keep the idea deliberately simple: a rotating line-up of flavors, a toppings bar stocked with more than forty options, and a room made for lingering a while.

No gimmicks and no shortcuts. Just frozen yogurt, made to be built exactly the way you like it, on a corner of High Street that has been feeding this town for years.

Eight
Flavors on rotation
Forty+
Toppings on the bar
Self-serve
Built by you

Welcome to YoYums!

Scoop on YoYums

We're a locally owned frozen yogurt shop in the heart of downtown Jefferson City. Since 2010, YoYums has been a place for people to gather, celebrate, and enjoy something sweet. Over the years, we've had the privilege of being part of countless after-school traditions, first dates, family outings, friendships, and everyday moments.

I grew up coming to YoYums, long before I ever imagined owning it. When I had the opportunity to take over the shop in 2022, I knew I wanted to preserve what made it special while continuing to make it a place where people could connect. I've always loved food, but even more than that, I've loved the way it brings people together. Some of our best conversations, connections, and memories happen around something to eat.

That's what I love about YoYums. It's more than just frozen yogurt. It's the experience of creating something that's entirely your own, trying a new combination, sharing a treat with someone, or taking a few minutes out of a busy day to do something simply because it's fun.

I believe those small moments matter. Not everything needs to be an occasion, and sometimes making something you enjoy and sharing it with people you care about is enough. That's the idea behind everything we do at YoYums: If we aren't creating joy, what's the point?

We're grateful to be part of downtown Jefferson City's story, and even more grateful for the people who continue to make YoYums what it is.

RachelOwner of YoYums

The YoYums storefront on East High Street: a dark brick base, stained-glass panels above the windows, and the YoYums Frozen Yogurt sign centred in the glass.
122 East High Street · Jefferson City, Missouri

Build yours

Create your own frozen masterpiece.

At YoYums, you're the mastermind behind your own frozen treat. Mix and match your frozen yogurt flavors, pile on the toppings, and create something that is completely and deliciously yours. No two cups are alike, and that is the whole point.

A single artisan waffle cone resting on pale stone, its woven grid pattern catching soft side light.
01

The swirl

Eight flavors on rotation, from clean and classic to whatever we are feeling that week. Swirl one, or stack a few and see what happens.

Flavors

There's always something new swirling at YoYums! Our frozen yogurt flavors rotate weekly, but we always have at least one dairy-free and one no-sugar-added option available. Keep in mind that not all flavors are available every week.

Flavors & nutrition

Browse the flavors we offer, along with their nutritional information.

The toppings bar at YoYums: clear angled bins packed with gummy worms, chocolates and jelly beans, glass jars of sprinkles behind them, and a bouquet of pink and yellow daisies on the counter.
02

The bar

More than forty toppings laid out end to end — fresh-cut fruit, crushed candy, nuts, cereal, and sauces. Take your time; the bar is not going anywhere.

Toppings

Let's talk toppings.

Because froyo is great, but froyo with toppings? Even better. Our frozen yogurt flavors may change weekly, but our toppings are always here for you! From fresh fruit and crunchy classics to candy, cookies and sauces, we've got everything you need to create a cup that's uniquely yours.

Fresh fruit

Strawberry

Blueberry

Blackberry

Pineapple

Kiwi

Cherries

Crunchy classics

Pecans

Walnuts

Almonds

Coconut

Granola

Animal Crackers

Candy & cookies

Gummy Bears

Sour Gummy Worms

Reese's Pieces

M&M's

Oreos

Brownies

Sauces & sprinkles

Caramel

Chocolate Syrup

Strawberry Syrup

Chamoy

Tajín

Rainbow Sprinkles

Take a look at our toppings and start dreaming up your perfect combination. The full list includes allergy details for every item.

See the full topping list
Raspberries and blueberries caught mid-air as they fall into a swirl of frozen yogurt, frozen by a high-speed shutter.
03

The finish

Top it off, find a seat by the window, and eat it slowly. Or take it with you and walk the rest of High Street.

Parties & events

Book the room for the whole crew.

Celebrate with frozen yogurt, tie-dye and karaoke — hosted right here on East High Street. Pick your date and we look after the yogurt, the toppings and the clean-up.

From
$19.50 per child
Groups
Up to 15 children
Plan a party
A small white figurine shaped like a soft-serve swirl sitting on a patio table outside the YoYums storefront, the shop windows glowing softly behind it.

No wrong answers

There is no wrong way to build at YoYums.

122 E High St, Jefferson City, MO 65101

Visit

Find us on East High Street.

Right in the middle of downtown Jefferson City. Walk in, grab a cup, and take as long as you like.

Address
122 E High St, Jefferson City, MO 65101
Get directions

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The swirl is active

Open until 9 PM

Hours

Monday
Closed
Tuesday
12 PM – 9 PM
Wednesday
12 PM – 9 PM
ThursdayToday
12 PM – 9 PM
Friday
12 PM – 10 PM
Saturday
12 PM – 10 PM
Sunday
12 PM – 9 PM

Hours can shift on holidays and for private events. Give us a ring at (573) 536-6119 before you head over.

Reviews

Loved in Jefferson City.

We would rather point you at the real thing than write testimonials for ourselves. Every review of YoYums lives in public, where you can read all of it — not just the flattering parts.

Tried something you loved? Leaving a note on Facebook genuinely helps a small, locally owned shop.

Contact

Questions? We are right here.

Planning a party, asking about a flavor, or checking whether we are open? Send a note or give us a call — we answer both.

Call the shop

(573) 536-6119

Your choice

We keep this simple.

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